The First Page of Google – How to Improve Your Search Engine Optimization (SEO)
One of the most frequent questions we get is “How do I make my WordPress website better and rank higher on Google?” Today, we’ll give you 3 tips you can do in conjunction with your web developer that will help your site perform better. After all, your website is your 24/7 marketing presence!
ADA Compliance
You may be thinking that ADA Compliance laws only cover brick-and-mortar companies or getting around town and you’d be correct. While there aren’t hard-and-fast laws governing ADA compliance for the web, there are guidelines for ADA compliance.
Using a plugin such as UserWay provides WordPress sites with the option for the visually impaired and hearing impaired to find and navigate your site more easily. Often the free version provides a website with all the compliance necessary. Learn more about the free versus full-compliance option here: https://userway.org/compare.
Once the plugin is activated, work with your web developer to go through the site and make the changes necessary for compliance.
Organic Search Engine Optimization for all Your Website’s Pages
Key words, phrases, and industry catchphrases are critical to good Organic SEO. Every WordPress site has sections for meta tags, header tags, and titles that, properly completed, will increase search engine visibility. Using a plugin such as Yoast is an excellent start. Working with your web developer to find the proper key words and phrases, is the next step because often the “insider” company language doesn’t translate to what people are searching for on the web. Find out more about SEO at https://yoast.com
Update WordPress Themes and Plugins
All WordPress websites use a theme to give the site its basic structure and navigational layout. The theme is then customized to your specifications. Third-party plugins for forms, events, calendars and more are available for free or paid use. The independent developers of these themes and plugins update them on a regular basis. It’s important to check your site’s Dashboard monthly and update the plugins. Some will require additional work to keep the theme and customizations working smoothly. Your web developer can assist with this.
Contact Us today to discuss how Acorn Interactive can help your business grow.
The Right Strategy Can Pay Big Dividends.
The highly complex, multi-faceted business of product manufacturing is enough to make the average executive’s head spin. It’s little wonder, then that management in this sector leave a lot of the marketing to the distribution channel and, as a result, sales and brand value can suffer.
Your corporate website can play a major role in growing and reinforcing your company’s brands. The decision to choose one brand over another is frequently preceded by research – usually undertaken by the customer on one or more websites that may or may not include that of the manufacturer.
Therein lies the problem.
If the manufacturer’s website is not the active leader in search engine positioning and communicating the brand, then it by default, the task falls to its distributors, resellers, bloggers and even the competition. As a result the brand can become diluted, inconsistent and fall into the trap of differentiation by price alone.
The manufacturers website can have an enormous influence on any manufacturer’s sales and support ecosystem. In fact, it can literally reshape the way manufacturer’s products are perceived, priced, purchased, distributed and supported.
Manufacturers Have Many Special Requirements that Traditional Websites Fail to Address
Manufacturers’ websites also vary dramatically depending on the products and services offered and whether brands are consumer or business targeted (B2c or B2B). Many manufacturers also require consulting and creative services to correctly align their brands with the right target markets using appropriate brand communications.
In addition, existing customer relationships also rely on the manufacturer to provide a higher level of customer service based on price-points, specific service levels, etc.
Here are the features and services you should be considering when thinking about looking to revamp your corporate website.
The percentage of mobile users viewing your site will depend on the target demographic and market sectors targeted by your business. Restaurants for example will attract a much higher percentage of mobile users than restaurant purveyors. It’s important to have good web statistics in order to assess your current traffic and to plan accordingly.
Brand Reinforcement & Awareness
Manufacturing companies need to consider many factors in their marketplace to stand out above their competition. Here are some of the modules that will add value to the site and your customers:
- A Multingual Content Management System (CMS)
- Professional, Custom, brand-aligned Templates and color palettes
- Creative approach to Brand and Product Identifiers/Trademarks/Logos
- Content Development Services
- News Module for case studies, product releases and industry events
- A Comprehensive Products Module to showcase descriptions, specifications, images, videos, downloadable brochures, software and more
- User Testimonials Module
- Brand Management Module – ensure consistent brand representation and messaging across the channels.
Customer Support
- FAQ Module to reduce customer support inquiries
- Forum for reducing support costs
- Support Desk Module to increase support effectiveness
- Client Extranet to improve client communications
- Downloads module for Manuals, Parts Lists, Software Drivers and more
- Warranty Information
- Parts and Accessories Ordering.
Sales
- Employee Intranet
- Sales CRM Module
- Email Subscriptions and Broadcasts
- Social Media Integration
- Dealer Locators with built-in Google Maps Wayfinding
- Built-in best practices for Search Engine Optimization (SEO)
- Dealer/Distributor Extranet to handle orders, inventory, lookups etc.
- Clear and compelling Opt-in Forms to generate leads and drive sales.
Contact Us today to discuss how Acorn Interactive can help your business grow.
